Tessoura Talk to the lab

Ad creative, media buying, measurement

Every ad
is a frame.

We shoot the whole roll, print the proofs and put spend behind the frames we mark.

Tessoura produces the creative, places it on seven channels and reads the return in SKAN and your MMP. The work is for apps, games and ecommerce brands growing fast.

New here?
129:16
Stop here. Watch it
12A9:16
Look twice.
139:16

Same idea, three hooks. One gets the pencil.

ads per batch
20–80
per finished ad
from €363
channels
7

Frames 14–16ACreative formats

Six kinds of frame.

Sketched here in the house style: no client, no brand, no borrowed footage. Any of these can fill a batch.

Day 1 Day 30
149:16

Vertical video

Full screen. The hook lands before the thumb moves.

I tried it for a week
14A4:5

UGC

Filmed like a friend's phone. Reads as a person, not a poster.

Next level
151:1

Motion

Shapes and type that move. No camera, no set.

Less on the desk. Shop now
15A4:5

Static

One image, one line. The quickest proof to print.

Three ways in. 1 2
164:5 cards

Carousel

A few cards in sequence. Each swipe has to earn the next.

16A9:16

AI concept

Scenes no budget would build. Generated, then finished by hand.

Each ad leaves the lab cut to 9:16, 4:5 and 1:1, so a single idea fits any placement.

See how a batch gets made

Frames 17–19AI creative factory

A brief goes in. Dry prints come out.

The print line is our own production line, built so a brand can test more frames than a normal shoot calendar could hold.

Ratios
9:16, 4:5, 1:1Three cuts of each ad, one for every placement.
Finishing
100% humanA person cuts it, adds subtitles and sets the colour.
Batch
20–80 adsAll finished, all ready to launch.
Price
from €363For each finished video ad.

The machine exposes. The printer decides.

A strategist sets the idea. AI makes the take. A person cuts, subtitles and grades it, and only then does it leave the lab.

  1. 17

    Find the picture

    The idea and the creative direction, set before anything is generated.

  2. 17A

    Write the shot list

    The hooks and scripts, plus which format goes to which channel and audience.

  3. 18

    Expose

    AI generates the takes. People edit them and check every one.

  4. 18A

    Finish by hand

    Sound, captions and colour all get a person's last pass.

  5. 19

    Dry and ready

    Sized for Meta, YouTube, TikTok and the other placements, then handed over.

Frame counter

Wind on a batch.

Drag the film. The counter does the sums.

This batch
40 ads
Each ad cut to
× 3 ratios (9:16, 4:5, 1:1)
Comes to
from €14,520

Indicative only: ads × €363. The brief sets the final figure.

Add this batch to my brief

Frames 19A–21Playbooks

Four test strips.

A test strip finds the exposure before you commit the paper. These are starting points for apps, games and ecommerce, each one judged by the single number that says whether spend can grow.

  1. 19A

    Judged byD30 ROAS

    Subscription and dating apps

    Run on Meta, Apple Ads and Moloco.

    Show us your account
  2. 20

    Judged byROAS

    Ecommerce brands

    Run on Meta, Shopping and TikTok.

    Show us your account
  3. 20A

    Judged byD7 ROAS

    Mobile games

    AI creative batches, paired with user acquisition.

    Show us your account
  4. 21

    Judged bySet with you

    Web apps and SaaS

    Run on search and paid social.

    Show us your account

Frames 21A–28Services

Camera, budget, readout. All on the same bench.

For CMOs and founders who would rather not referee three vendors. The crew that shoots a frame also pays for its placement and reads what it earned.

How one install turns into a decision

  1. Signal

    An ad platform reports it: Meta, Google, TikTok, Apple Ads or Snapchat.

  2. MMP

    Store data is the check. AppsFlyer or Adjust removes the duplicates.

  3. iOS

    SKAN sends its postback, and we read the conversion value as revenue.

  4. Check

    We hold out a region to see whether the lift survives. Correlation does not.

  5. Act

    Budget and the next brief follow what truly came back.

How a roll moves through the lab

  1. Read the negatives

    Before any camera comes out, we go through your account, store and site. We look for the buyers you already win, the hooks gone tired and the price of the category.

    • What your account and store already show
    • Which hooks have gone stale
    • What rivals pay in your category
  2. Shoot the roll

    A roll is 20–80 finished ads, from €363 each. A whole roll shows you what works. A lone hero ad only gets argued over.

    • Live video, UGC, AI scenes
    • 20–80 finished ads a batch
    • Cut to fit your placements
  3. Spend on the marked frames

    Whoever briefed the frame also runs its budget, on Google, Meta, TikTok, Apple Ads, Snapchat, Moloco and ChatGPT Ads. No handoff in the dark.

    • Same hands on all 7 channels
    • Moloco and ChatGPT Ads included
    • You keep full account access
  4. Mark up the next sheet

    What came back picks the next frames. We review against SKAN and MMP figures, and the next brief starts from those, not from taste.

    • You read the same spend and attribution
    • What worked goes into the next brief
    • No rebate goes unmentioned

Other work from the same lab

Seven more jobs the crew can take on.

25

TikTok Ads

Frames shot for how people watch there, so the money is not spent on a passing thumb.

25A

Apple Ads

Meet people mid-search in the App Store, when they already want what you sell.

26

Snapchat Ads

A younger crowd, watching edge to edge. We shoot for it instead of resizing for it.

26A

ChatGPT Ads

Your offer sits in the conversation while the buyer is still comparing, well before any search query.

27

App Store Optimization

Get more installs out of the visits you have paid for already. No extra clicks needed.

27A

CRM and retention

An install you paid for should not leak away. We work on the people you already bought, so the spend lasts longer.

28

Answer Engine Optimization

Buyers now put the question to ChatGPT or Perplexity. We work to get your name into the answer, and track it like a channel.

Frames 28A–30About Tessoura

The picture comes first. Media only decides how many prints get made.

Tessoura has no front office. The crew works fully remote from around the world, for apps, games and ecommerce brands on a steep growth curve.

  1. 28A

    The frame leads

    A campaign grows or stalls on its ad, so each job starts there. Buyers and measurement then set the reach and the pace.

  2. 29

    Hands in the tray

    No one here learned a channel from a deck. Each of us has run one live, and whoever picks up your call is also changing the account.

  3. 29A

    Lights on

    Spend, MMP figures, attribution rules, lift tests: all of it sits on the table where you can read it. Nothing stays in the dark.

  4. 30

    Notes on the back of the print

    We write down how we think: the test plans, the reasoning, what we concluded. You get all of it in writing.

Channels and measurementFilm stock

The stock we load.

Seven channels carry the spend. Your MMP does the reading. We steer from the same figures you look at.

Paid social

Meta / TikTok / Snapchat

Search and app

Google / Apple Ads

Programmatic

Moloco

During research

ChatGPT Ads

Measurement

AppsFlyer / Adjust / SKAN

Frames 30A–34FAQ

Asked at the bench.

Short answers. The long ones come with a brief.

30AWho ends up running my account?

Hands-on buyers. No account manager passes messages along: the voice on your call belongs to the person moving the bids. The budget, the attribution and the reasons sit open in front of you.

31Do you shoot the creative, or only buy the media?

The camera and the budget stay with a single crew, and that is deliberate. We shoot video, UGC and AI frames, 20–80 finished ads a batch at from €363 each. Then your buyers pick the next frames from what the last ones earned.

31AWhat does a batch cost?

A batch holds 20–80 finished ads, from €363 per finished ad. The size is the point: one frame proves nothing, and a roll shows a pattern.

32What does Tessoura do, exactly?

We take performance marketing and user acquisition off your desk, for apps, games and ecommerce brands. AI video, UGC and the rest of the creative come from us. So does the buying on Google, Meta, TikTok, Apple Ads, Snapchat, Moloco and ChatGPT Ads, and the report on what the money brought back.

32AHow do you handle tracking and attribution?

It gets its own bench. AppsFlyer or Adjust is configured and audited until the data can be trusted. On iOS, we tie SKAN conversion values to whichever events forecast revenue. When attribution has no answer, we run an incrementality test. Your dashboards and ours are the same dashboards.

33Where do you buy media?

Google, Meta, TikTok, Apple Ads, Snapchat, Moloco and ChatGPT Ads. Whoever briefed the frame also runs it, so nothing gets lost in a handoff.

33AWhat happens on the print line?

It is our AI creative factory. The idea comes from a strategist, the footage from AI, and the last pass from a person who cuts, subtitles and grades each ad. A batch runs 20–80 finished ads, from €363 each.

34Who is this for?

Apps, games and ecommerce brands already selling and ready to spend on growth. Your counterpart is normally whoever owns growth: a CMO, a founder, a growth lead. Typical jobs: marketing a mobile app, buying users for a mobile game, tuning an App Store listing.

Frame 35Contact

Send us the negatives.

Describe the account, what you are aiming at and what is in the way. We will answer with the frames we would shoot first and their price. Plain talk for whoever owns the number.

  • 20–80 ads per batch
  • From €363 per finished ad
  • 7 channels, same crew
  • You keep full access to the account
Look at the test strips

Lab order

35

An answer within 1 business day. No strings, no mailing list.